About Us

THE BEST STREETWEAR BRAND TO EVER F***ING EXIST! NOT JUST ANOTHER CLOTHING BRAND... LOST IDENTITY IS THE WAY OF LIFE.

ESTABLISHED IN '22. ETHICAL & SUSTAINABLE CLOTHING WITH A PERCENTAGE OF ALL SALES GOING TO MENTAL HEALTH AMERICA (MHA).

LET ME EXPLAIN OUR MEANING OF 'LOST' FIRSTLY. TO BE LOST, IS TO BE THE TRUEST VERSION OF YOURSELF, TO BE GENUINE TO YOURSELF & NEVER TO FOLLOW THE CROWD- HENCE YOU ARE LOST WITHIN ALWAYS FINDING YOURSELF ALONG THAT JOURNEY.

WE VALUE THE POWER OF FINDING YOUR OWN SPIRITUAL

JOURNEY. AS A NEWFOUND CHRISTIAN MYSELF,! SEE NO OTHER POSTIVE POWER STRONGER THAN RELIGION. ALL TYPES OF RELIGIONS & PEOPLE ARE LOVED & NO TYPES OF EVIL OF ANY KIND, SHAPE OR FORM IS SUPPORTED HERE EVER

IN ADDITION, THE DEVIL LOGO REPRESENTS THE EVIL WITHIN US ALL THAT WE TRY TO HIDE WITHIN & THE EVIL WITHIN THE WORLD AROUND US. TO BE TRUE & LOST TO YOURSELF YOU HAVE TO ACCEPT THE TRUTH ABOUT THE WORLD AROUND US & CONSTANTLY PROVIDE TO BE BETTER TO ACKNOWLEDGE THAT DARKNESS & VOW TO DISOBEY HIS SINS WE COME CLOSER TO GOD & APPRECIATE HIS LOVE EVEN MORE. SO GOD CREATED MANKIND IN HIS OWN IMAGE, IN THE IMAGE OF GOD HE CREATED THEM; MALE AND FEMALE HE CREATED THEM.

PSALM 25:4 SAYS, "MAKE ME TO KNOW YOUR WAYS, O LORD; TEACH ME YOUR PATHS".

IN THIS VERSE. DAVID USES THE WORDS "WAY" FOUR TIMES AND

"PATH" TWICE. THE VERSE IS PART OF A PSALM WHERE DAVID ASKS GOD FOR GUIDANCE AND FORGIVENESS, AND EXPRESSES CONFIDENCE THAT GOD WILL FORGIVE HIS YOUTHFUL SINS.

DAVID'S PRAYER HONORS THE COUNSEL GIVEN IN PROVERBS 3:5-6, WHICH STATES, "IN ALL YOUR WAYS ACKNOWLEDGE HIM, AND HE WILL MAKE STRAIGHT YOUR PATHS".